a, a fancypants smartphone
b, a policy with Aviva (the insurance company formally known as Norwich Union)
Download the Aviva advantages app onto the forementioned smartphone. Dig out your policy number and put it into the app.
Click on the advantages tab at the bottom and view the current offers. There are money off offers for several companies but my favourite is every Monday I partake in an Americano with milk from Cafe Nero totally free of charge.
In addition I have entered the various competitions and have won a kids training day at Norwich City Football Club. It was a fantastic day out for the little one who trained with a youth team coach. There are regular competitions winning both prizes, football and rugby tickets.