There are some people who are blessed with
craft and art. Craft is a skill by which you can prepare a number of useful
things. If you take craft seriously, it can prove to be a best source of
revenue for you. So follow the below mentioned tips and take your business to
the next level by taking your products to craft shows.
1)
Analyze
your store
Try to look your booth from the shoppers
perspective. It is very important as your shoppers need to feel that your shop has
something good to offer. You can stand at the place where shoppers are standing
and take a view of your booth. Now analyze whether your shop is looking dark,
boring or empty. If so, you need to make necessary changes. You can even ask
your friend for suggestions. If your booth is looking dark and empty, try
pulling the tables to the front and put up some lighting. You can even use some
sign boards to let know people what you are selling.
2)
Display
your prices
Many people don’t like asking for price. So
don’t lose your customers for such a silly reason. So better display the price
of your products clearly. You can do this in different ways. You can either
group the products of the same price and display a common price board or
display the products with price individually. You can even display a list of
your products with price tags. It’s all your choice. If you are displaying the
price of your products on the sign board, make sure to display them properly.
3)
Describe
your products
Let your customers know why your products
are special. You can describe them in the most distinguished way. Make sure to
avoid common terms like ‘high quality’ or ‘best’ instead say about its
qualities directly.
4)
Encourage
them to feel
Feeling the products helps to improve
sales. You can display simple messages along with the products to encourage
customers to touch and feel the products. Many a times, people just stay
outside the store and stare at the products. At this moment, invite them with a
warm smile. Ask them to come and have a look at the products. 9 out of 10
people will respond positively to you.
5)
Strike
a conversation
Encourage your visitors to ask you
questions about the products. Bring out your knowledge as a craftsman and
explain them. Tell them what you have used, how much effort you have invested
and how much time it took to create the product. Let them know about your
passion in doing this job. This will help the visitors have a better
understanding about the value of the products.
6)
Get
customer feedback
Craft shows are the best place where you
can find a number of customers for your products. So for the same reason, it is
the best place to get customer feedback. Know what your customers are
interested in and what they find changing. Know about their problems and get
suggestions to solve it. You will surely get some good feedback.
7)
Boost
your sales
Craft shows are the best place to increase
your sales per customer. To improve your sales you can offer certain deals to
the customers. You can offer deals like some percentage off, one-day only deal,
buy 1 get 1 free offer, etc.
8)
Offer
high and low prices products
At your booth offer products that are low
and high priced. People normally have the tendency to buy in between these
range. With low priced products you will be able to create a better customer
base who will later buy your high priced products.
9)
Keep
your products high
Most of the time, people have the tendency
to look for the things that are at their eye level. So better arrange your
products accordingly. You can hang your products or stack them in boxes and
shelves. This will help you to increase sales.
10) Swap products
Get to know your fellow vendors at the show
and then try to swap the products. This will help you to display your products
at a number of booths at the show. If things goes well, your fellow vendor may
end up being your friend or collaborator.
So, if you are planning to set up a booth
at a craft show next time, follow these simple tips and increase your
sales.
Author Bio:
Lowe Freya is a Blogger and Adventure
Seeker who also writes for Land
of Deals which is an official blog of Dealslands UK. In this post she has
discussed about the tips that store owner must check for sales increment.
Stretch your pennies says a huge thank you for this article and thinks that the advise given would be useful to any type of small business.
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